Public communications: ZMINA held the final training of the year for the LGBTQI+ community and allies
On December 17, Human Rights Centre ZMINA organised the final training session of this year for the LGBTIQ+ community and allies. The training was conducted by one of the best specialists in the field of communications – a consultant on public communication and interaction with the authorities, public and charitable organisations, Oleksandr Ravchev.
Oleksandr Ravchev (photo)For the second time, we held an intensive training on the topic: “Public communication. Digital tools for NGOs. Crisis communication during martial law” and for the second time we gathered a full audience.
How to present information concisely and correctly on social media, and how to present it in printed booklets, on advertising posters and billboards, why visualisation is so critical, why an organisation cannot be successful without a website, how to work with media and social networks – these and many other issues were discussed in detail with the trainer.
“It is important that we considered practical cases and, especially, crisis issues in communication that arise during the war. We also studied how to deal with these challenges”, said Iryna Yuzyk, ZMINA’s project manager.
Oleksandr Ravchev (photo) Special attention was given to practical cases: preparing information campaigns, developing visual content, and formulating messages.
The event was attended by representatives of all-Ukrainian LGBTIQ+ organisations: Insight, Kyivpride, Trans Generation, as well as regional organisations: You Are Not Alone from Zhytomyr, the charity organisation Insha from Kherson and the Impulse Charity Foundation from Lviv. The event was also attended by many allies – people from military volunteering, women’s organisations, the media, a sociological group, and even the medical field. The LGBTIQ+ community noted this as a very positive moment, as it demonstrates a tolerant attitude towards the community and the absence of discrimination from people from other groups.
